Live - Marie Mejerwall | Games Consultant

SERVICE SUMMARY

CREATIVE COACHING:

LIVE GAMES

For live games, the sessions Marie holds vary depending on what works well or needs improvement. For games that are performing well, the focus in on keeping the momentum going, and produce more content and more stimulating player challenges. Sessions Progression extension, Content Cycle Review, Deepening Mastery and Plotting the Path to Pro can all be useful for that goal. For games that aspire to perform better, many things can be done, and the sooner, the better. Depending on what the struggles are, sessions Target Audience Widening, Sharpen Beats and intensity, Social Mechanics Review, and FTUE & Retention iteration can all be helpful, depending on where the pain points are. Aside game design, even more solutions exist from branding, marketing and community activation standpoints – get in touch with Marie to get tailored advice for your situation.

TYPICAL GOALS

Increase player retention rates

Widen the game's appeal to attract more players

Deepen the player challenge

Extend the gameplay progression systems

Release updates with high player value

POPULAR SESSIONS

General Advice

Session where the team presents their current plans and design challenges and gets Marie’s advice on how to best move forward.

Progression extension

In this session we map out the current progression system, it’s main beats and completion rates. We then discuss ways to extend horizontally and/or vertically, or even layer in new dimensions such as group goals.

Content Cycle Review

In this session, we look at different strategies & patterns for content update cycles, look at pro’s and cons with each one, look at the player segments and work out a model that fits the team – and community – best.

Deepening Mastery

As players conquer the initial challenges laid out, new layers of depth need to be added to stimulate mastery-wired part of the player base. This session figures out what to add next from both team, tactics and mechanical aspects.

Plotting the Path to Pro

Session analyzing the player journey from beginner to amateur to pro. What does it take to progress, how fast do player segments do so? Does the game give enough guiding and clarity to help players improve their knowledge & skill?

Target Audience Widening

In this session, we discuss which player segments your game already caters to, evaluate if there are any additional ones that could enjoy the game and identify new potential features that would appeal to them.

Sharpen Beats and intensity

We refine the beats (hype moments) and intensity to ensure players get an enjoyable experience filled with ebbs and lows to always keep the player engaged without ever over-stimulating.

Social Mechanics Review

This session reviews the social mechanics in the game discusses what else can be added to give players new activities and goals to achieve to ultimately increase viralness, stickiness and retention.

FTUE & Retention iteration

Session where we map out the FTUE and early player journey, identify churn moments and situations and how to get players to the hook as safely and fast as possible. We also review how & when to them engaged in the game progression.

New sessions are created on demand and as per Marie’s expertise.

TESTIMONIALS

"Leaves nothing to chance"

"Marie has a been coaching one of our teams in early stage of development and she and her model is very thorough, leaving nothing to chance when it comes to work out a vision for their upcoming title."

Per Holmén

Sweden Game Startup

"Brought new perspectives"

"Marie helped us to understand our game World of Pirates better, to analyze our competition, and to identify key features for our next development steps. She researched thoroughly in a short time and her game analysis brought to light new perspectives for our game. We are looking forward to our future collaborations!"

Edwin Tuzar

Zartu Games

"Great experience"

"It was a great experience having Marie over for a game design bootcamp. She took the team through several creative exercises that challenged the status quo of our game vision and triggered interesting thoughts. She showed great flexibility by jumping into any topic we needed and even did several of her talks at our request. We really appreciated and respected how she could help us on so many fronts." [...]
"After a week of bootcamp, our team is now well set to tackle our coming milestones, but her expertise could really be helpful again in the future. “

Game team

Supercell

"Understands the players"

"Nowadays, in our crowded and competitive market, it is essential to understand the motivation of our players in order to serve them best. Marie is perfect for that task, by switching into the perspective of the clients in order to identify room for improvements and to question ourselves about the offered quality. This skill is very valuable as it also includes a more unbiased mindset and the attitude of remaining hungry for improvements."

Henning Schmid

Klang Games

"Highlighted ways to greatly improve the game"

"Marie helped out during the development of KreatureKind, offering her insights into the potential of the game in general and the progression design in particular. After a meeting in which we discussed the fundamentals of the game, Marie played through the current build and offered a detailed evaluation of the game’s strengths and weaknesses, as well as suggestions for improvements.

The input from Marie has been very helpful, and has highlighted ways to greatly improve the game when continuing the development. Her feedback has been concrete and clear, and overall easy to act upon. I highly recommend Marie to anyone looking to improve the design of their game!"