WELCOME

Marie Mejerwall is a long-time game design and esports veteran. She has led creative teams at more than six game studios around the world and has worked on several famous award-winning franchises, such as Dead Rising, Deus Ex, RollerCoaster Tycoon and the Batman Arkham series. She's also been active in esports since 2001 and has fielded several different roles such as Head Admin, Producer, Coach, Caster, Analyst and Tournament Organizer. 


She is now a consultant and shares her expertise in different ways to game studios, publishers, investors and schools. Check the Services page for more details on how she can help level up your game and put your project, team or students on the path of success. You can also check out the other pages to learn more about her.


Contact her through emailing contact@mejerwall.com or by filling this form.

NEWS

Moderator at Dubai Esports Festival


2022.11.05

Marie announced today that she will be moderating no less than 4 panels (!) at the upcoming Dubai Esports Conference in UAE on November 9 and 10, 2022.

Her panels include:

Designing Broadcasts – How Audiences Want to Access and Consume Content

Delivering State of the Art Tournaments and Leagues

Current Trends in Commercialising Esports Teams

Women in Esports – New Avenues for Excellence

Checkout the agenda in the button below for more information.

Playcon 2022


2022.11.05

Marie spent the last two days hosting PlayCon esports and gamedev conference in Malta. The event hosted a long lineup of both local and international speakers, such as Chris Deering, former VP of PlayStation Europe commonly known as the "godfather of PlayStation in Europe", Neville Spiteri from WEVR and Sam Cooke from esportsinsider.


Marie also moderated several panels including 'East meets West - cultural differences' with fighting game legends Ryan Hart, Hoa 'Anakin' Luu and Su Yong Park, director of CNJ eSports. The panel covered a range of interesting questions such as how fan culture differs, if team houses are still a thing and what kind of coaches and support athletes have throughout the different regions.

Full-house at MEGAMIGS talk


2022.10.19

Today Marie held an iterated version of her GamesCom talk 'Game Pillars Evolved' at MEGAMIGS conference in Montreal. Also this time, the session got completely full with a couple of people standing in the back. The reception was great - many people came with input, many questions were asked and several people stayed around afterwards to ask questions. The session was unfortunately not recorded nor broadcasted online, but her next performance with the same talk at DevPlay 2022 should be recorded to later be published on YouTube.

Workshop at NRW.Skilltree Game Dev Coaching Day


2022.10.12

Marie hosted a three-hour workshop today at NRW.Skilltrees 'Game Coaching Day' in Cologne, Germany. Her session was based on her much acclaimed talk 'Too many features, too little time? Kill your darlings and save your game' that she premiered earlier this year at Nordic Gameand was much appreciated among participants. Other speakers were Benedict Grindel, Managing Director at Ubisoft Berlin, Miles Tost from CD Project Red and a few others.

The session was unfortunately not recorded nor broadcasted.

Newest podcast episode is out!


2022.10.10

After GamesCom, Marie was starring as guest in media.net Berlin-Brandenburg monthly podcast, and the episode hs finally come out. Listen to it to hear...

- How she networked her way into AAA
- What got her through covid
- Her 'dead wife'
- Which her favourite game of the 80's is
- Why it was an absolute necessity for her to start her own business
- Who in the industry Marie would love to get to know


Enjoy!

Moderator at Medianet panel 'Film meets games'


2022.10.09

Tonight, Marie kicked off her fall tour and month of talking at different events. First out was to moderate the panel 'Film meets games' at venue LVL Berlin for the local industry. The panel touched upon IP building in entertainment media and then crossing over said IP to other formats - in particular, transitions between films and games. Marie had her own experience from working on Batman Arkham Origins (that went from comic to film to games) to add to the conversation and was also accompanied an expert panel consisting of Lou Phyllis Halle from Riot Games, Heiko Nemmert from BabyGiant and Reza Memari from Telescope animation. 

The session was unfortunately not recorded, but there are some photos available on the below button:

Panelist at gamesweekberlin


2022.09.18

Marie was one of the panelists in this week's gamesweekberlin conference in Coliseum, Berlin. The name of the session was "Look, Mom! I'm on TV! - The Dev Booster expert panel on promotion, self-distribution, and fame, going from creators to communicator", moderated by Tobias Kopka.


Maries contribution was to talk about how the limits of gamedevs being able to express themselves on social media has loosened over the years, especially for esports games. She also shared some of her own journey - how she is naturally extroverted and developed a love for entertaining crowds since her start in esports, how she held back during all years working for studios and finally became focused on self-promotion as she moved to become an independent consultant. 

The session was unfortunately not broadcasted online.

Speaker at Game Dev Coaching Day


2022.09.14

It was announced today that game incubator programme NRW.Skill are having a mini-conference called 'Game Dev Coaching Day' on October 13, 2022, in School of Games in Cologne, Germany. Marie will be one of the instructors, taking the participants through an exercise based on her talk 'Too Many Features, Too Little Time? Kill your darlings and save your game". The event is free to join onsite.

Multiple public appearances this fall


2022.09.13

This fall will be a busy one - so far, Marie is confirmed to appear at seven (!) events, of which 2-3 are hosting and 5 are speaking.

Final details are still to be announced, but she can already reveal that she will be going to both North America, Europe and the Middle-East, and there will be a mix of both gamedev and esports events.  

She will also star in 1-2 podcast episodes.

Keep an eye out on her LinkedIn and Twitter for announcements.

Popular sessions at DevCom and GamesCom


2022.08.31

DevCom ended with great success - in addition to Marie's live streamed interview, she premiered her new talk 'Game Pillars Evolved' which became one of devcom's very most popular talks and "sold-out" with people having to be turned away.

She also moderated a fireside chat on the mainstage with Yasuyuki Oda, legendary game developer and producer behind the classic Japanese fighting game series Kings of Fighters (KoF).

As a last appearance, Marie starred on EsportInsiders breakfast panel during GamesCom and spoke aside other female leaders on how we can get more diversity in esports. 

According to the organizers, the two DevCom sessions will eventually be released on YouTube, but the breakfast panel sadly was not recorded.  

Interview at DevCom - Video


2022.08.29

The interview that was held with Marie at DevCom is now uploaded online! It took place on August 22, 2022 and she was being interviewed by Jim Shilts and Shifra Smith at Incredibuild. 

The interview introduces Marie and covers some teasers for her then-upcoming stage appearances - namely her talk in game design, the fireside chat she would later host and her esports panel with ESI. It also ends with reminiscence about retro games and consoles, and Marie tells the story about the device that started it all and sparked her game interest - a pirate-manufactured FAMICOM. 


DevCom & GamesCom Call for clients!


2022.08.10

⭐️ Are you a studio, publisher, investor, government body or other business looking to fund or start a new game project, and want an analysis or due diligence?

⭐️ Is your business looking to get into esports?

⭐️ Are you in need of a charismatic event host or renowned speaker?

Look no further! Having been in the games industry for 15 years and esports for 20, I share my knowledge as an advisor. I’ll be at DevCom & GamesCom 21-27th August and still have some slots free in my schedule to meet up. 

👉 Get in touch on contact@mejerwall.com, and let's get the conversation started!

DevCom 2022 talks announced


2022.08.08


Marie will attend DevCom this year, and has not one, but TWO sessions:

  • She has her own game design talk– ‘Elevate your Game Pillars and clarify your vision’, where she walks through learnings from several AAA studios that led her to develop a refined and more elaborate version of game pillars that can help give a more complete vision of your game. Her talk will take place at 17.00. 

  • She is leading a fireside chat with Kingdom of Fighters’s producer Oda-san and assistant producer Joshua, where she will drill further down into the history of their franchise as well as their recent announcements at Evo. This talk is slated for 12.30.


Follow her speaker page below to see exact location and updated times.

Videos from Nordic Game 2022


2022.06.07


The recording have been uploaded from this year's Nordic Game Conference, where Marie guided the mainstage and livestream through several appearances.


There is no recording of the full day when Marie was leading the mainstage "Teatern", but here is a sample where she introduces a session as well as does Q&A at the end.

Marie's own talk about game design titled 'Too Many Features, Too Little Time? Kill your darlings and save your game":


Nordic Game Awards gala led by Marie:

Hostess at Nordic Game 2022


2022.05.06


It has finally been revealed that Marie will be one of the hosts for Nordic Game Conference on May 18-20, 2022. Marie will be hosting onstage in the livestream theatre the first day May 18 in its entirety, presenting each session and guiding the viewers throughout the day.

She will round the day off with her own talk called 'Too Many Features, Too Little Time?' where she guides the audience through exercises that help studios to prioritize and structure their design and features.


She will also be single-handedly host the Nordic Game Awards on May 19, 2022, with all eyes of the Game Dev industry on her leading the show. 

Everthing will be livestreamed on Twitch and conf.nordicgame.com.

Featured in Podcast


2022.02.14


Marie sat down last summer with John R Diaz to guest star in his podcast 'Out of Play Area' and spoke for a whooping 100 minutes about her dual careers in esports and game development up until then. The episode is a bit outdated but covers much of her windy road starting out as a games journalist and esports pioneer in the early 2000's, her entry to the AAA games industry and transitions between programming and design. It's a fun conversation with lots of laughter, packed to the brim with learnings and advice. Check out the link below for the episode or read her bio for a shorter version. 

Talk at GDS


2021.11.19


Today Marie held a virtual session at GDS, Europe's oldest game development conference held every year in Poland. This year, the event was held online. Her talk was called 'Level Up Your Design Docs' and was much appreciated with lots of students and professionals joining the Q&A. The talk taught guidelines to be clear and concise in your documentation, and deliver immersion and vision into the mind of the reader. There was no public recording, but Marie offers the session both as talk and team exercise in her Workshop Catalogue

Panelist at ESI London


2021.11.08


In her second physical conference this year, Marie starred in an esports panel about physical spaces - namely esports arenas. Her points were much about there room only in big cities with a lot of fans and other esports infrastructure - bars, it cafés, grassroot organizations and so on. Also, in esports, we need to be much better at fandom and diversify our revenue streams - and brought up sports as example. Some quotes from her were - "It's not 'Build it and they will come', it's 'Grow it and they will come'". The whole session can be rewatched on YouTube.

Panelist at media.net Berlin


2021.10.19


Media.net and their chapter games.net is Berlin's answer to IGDA - a uniting lobbying member org that promotes and organizes events for the local games industry. Today, Marie starred in their panel 'The Future of esports, led by the amazing Graham Ashton from Riot Games. The topics discussed were pretty wide but involved the habits of the younger generation, how esports is growing and why and the current trends.


See the full thing on YouTube:

Speaker at Indie Game Fest


2021.09.14


Indie Campus held its conference physically in Cologne this season, but Marie was able to join online and deliver a talk about a concept she's developed called Experience Goals. These have been implemented by Marie at a few studios she's worked at to much success. They aim to align the devteam, help them move forward together and deliver immersive experiences. The session was sadly not recorded, but she does offer to run it on demand - check her Workshops for more details.